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Digital Strategies in the Pharmaceutical Industry

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  • Leonard Lerer
  • Mike Piper

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Suggested Citation

  • Leonard Lerer & Mike Piper, 2003. "Digital Strategies in the Pharmaceutical Industry," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59879-9, March.
    • Handle: RePEc:pal:palbok:978-0-230-59879-9
    DOI: 10.1057/9780230598799
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    Cited by:

    1. Pedroso, Marcelo Caldeira & Nakano, Davi, 2009. "Knowledge and information flows in supply chains: A study on pharmaceutical companies," International Journal of Production Economics, Elsevier, vol. 122(1), pages 376-384, November.

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