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The Behavioral Economics of Brand Choice

Author

Listed:
  • Gordon R. Foxall
  • Jorge M. Oliveira-Castro
  • Victoria K. James
  • Teresa C. Schrezenmaier

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Suggested Citation

  • Gordon R. Foxall & Jorge M. Oliveira-Castro & Victoria K. James & Teresa C. Schrezenmaier, 2007. "The Behavioral Economics of Brand Choice," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59673-3, October.
    • Handle: RePEc:pal:palbok:978-0-230-59673-3
    DOI: 10.1057/9780230596733
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    Cited by:

    1. Rizzi, Francesco & Gigliotti, Marina & Runfola, Andrea & Ferrucci, Luca, 2022. "Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    2. Foxall, Gordon R. & Yan, Ji & Oliveira-Castro, Jorge M. & Wells, Victoria K., 2013. "Brand-related and situational influences on demand elasticity," Journal of Business Research, Elsevier, vol. 66(1), pages 73-81.

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