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Pricing Perspectives
Editor
- Sandra Rothenberger(Innsbruck University
Fordham University)Florian Siems(University of Regensburg)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230594890
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Book Chapters
The following chapters of this book are listed in IDEAS- Alfred C. Holden, 2008. "Putting Pricing Experience in Perspective: A Satirical View from Victorian America," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 1, pages 3-57, Palgrave Macmillan.
- Hooman Estelami, 2008. "Reflections and Emerging Perspectives on the Strategic Implications of a Multi-dimensional Pricing Environment," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 2, pages 58-74, Palgrave Macmillan.
- Dirk C. Moosmayer, 2008. "Does Being Good Pay Off? An Investigation of Consumers’ Price Response to Social Product Information," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 3, pages 77-98, Palgrave Macmillan.
- Christine Mathies, 2008. "Reference Points Beyond Price — Fairness Effects in Customer Choices," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 4, pages 99-118, Palgrave Macmillan.
- Jürg Hari & Nikos Karathanasis & Stefan Burri, 2008. "Price Sensitivity for Green Power in Electricity Markets: Results From a Conjoint Analysis and a Representative Survey in Switzerland," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 5, pages 119-144, Palgrave Macmillan.
- Sandra Rothenberge & Dhruv Grewal & Gopalkrishnan Iyer, 2008. "Exploring the Role of Information and Trust in Price Fairness Judgments," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 6, pages 147-158, Palgrave Macmillan.
- Roman Egger & Irene Walters, 2008. "Price Transparency on the Internet Requirements of Revenue Management for the Development of an Online Strategy in the Hospitality Industry," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 7, pages 159-171, Palgrave Macmillan.
- Miguel B. Baltazar, 2008. "Revenue Marketing and its Application Within the Hospitality Industry: History and Future Development," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 8, pages 175-205, Palgrave Macmillan.
- Christine Mitter & Florian Siems, 2008. "Transfer Pricing for Internal Services and Products: the Link Between Accounting and Marketing," Palgrave Macmillan Books, in: Sandra Rothenberger & Florian Siems (ed.), Pricing Perspectives, chapter 9, pages 206-221, Palgrave Macmillan.
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