Harry Potter
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230594104
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Book Chapters
The following chapters of this book are listed in IDEAS- Susan Gunelius, 2008. "The Book that Lived," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 1-10, Palgrave Macmillan.
- Susan Gunelius, 2008. "The Value Of a Good Product: Setting the Stage for Marketing and Promotion," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 11-22, Palgrave Macmillan.
- Susan Gunelius, 2008. "The Buzz Begins," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 23-35, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 36-49, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter’s Influence on Print Publishing," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 50-61, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter’s Influence on Movies and Television," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 62-73, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter’s Influence on Retail," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 74-85, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter’s Influence on Merchandising," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 86-96, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter’s Influence Online," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 97-106, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter Becomes a Theme Park," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 107-116, Palgrave Macmillan.
- Susan Gunelius, 2008. "Harry Potter’s Global Business and Personal Impact," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 117-125, Palgrave Macmillan.
- Susan Gunelius, 2008. "Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 126-143, Palgrave Macmillan.
- Susan Gunelius, 2008. "What is Next for Harry Potter and the World Affected by the Boy Who Lived?," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 144-160, Palgrave Macmillan.
- Susan Gunelius, 2008. "Conclusion: Recreating a Literary Phenomenon," Palgrave Macmillan Books, in: Harry Potter, chapter 0, pages 161-163, Palgrave Macmillan.
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