Public Relations for Asia
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230583450
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Book Chapters
The following chapters of this book are listed in IDEAS- Trevor Morris & Simon Goldsworthy, 2008. "What is Public Relations?," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 3-5, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Lessons from history," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 7-12, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "The structure of the PR industry," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 13-16, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "PR and integrated marketing communications," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 17-18, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "PR sectors and specialisms," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 19-30, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "The reputation of Public Relations," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 31-33, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "The Law and Public Relations," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 35-39, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Public Relations ethics," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 41-48, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "The academic study of Public Relations," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 49-51, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "POSTAR, a PR planning aid," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 55-63, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Objectives," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 65-67, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Strategy," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 69-82, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Methods," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 83-92, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "How to be creative," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 93-101, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Tactics," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 103-105, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Administration," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 107-114, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Evaluating results," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 115-124, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Crisis management," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 125-137, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Creating a socially responsible image," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 139-142, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Dealing with the media," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 145-152, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Press releases," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 153-157, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Writing feature articles and opinion pieces," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 159-160, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "How to call a journalist," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 161-163, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Internal communications," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 165-171, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "How to make an effective speech or presentation," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 173-182, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "PR photography and images," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 183-185, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "How to plan and run events," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 187-190, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "PR skills in the online world," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 191-199, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "PR growth sectors," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 203-207, Palgrave Macmillan.
- Trevor Morris & Simon Goldsworthy, 2008. "Factors influencing growth," Palgrave Macmillan Books, in: Public Relations for Asia, chapter 0, pages 209-217, Palgrave Macmillan.
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