Printed from https://ideas.repec.org/b/pal/palbok/978-0-230-58322-1.html
My bibliography
Save this book
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Editor
- T. C. Melewar(Brunel Business School)Elif Karaosmanoğlu(ITU Faculty of Management)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230583221
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- T. C. Melewar & Elif Karaosmanoğlu, 2008. "Introduction," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, pages 1-4, Palgrave Macmillan.
- Robert McMurrian & Judith H. Washburn, 2008. "Branding: A Social Contract between a Business and Its Customer," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 1, pages 5-22, Palgrave Macmillan.
- Hamed M. Shamma & Salah S. Hassan, 2008. "A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 2, pages 23-46, Palgrave Macmillan.
- Tatiana Anisimova & Felix Mavondo, 2008. "Aligning Corporate Brand Perceptions: Does it Matter?," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 3, pages 47-65, Palgrave Macmillan.
- Robyn Stokes, 2008. "Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 4, pages 66-90, Palgrave Macmillan.
- Sue Vaux Halliday & Sven Kuenzel, 2008. "Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 5, pages 91-114, Palgrave Macmillan.
- Shaun M. Powell, 2008. "Organizational Branding within Creative SMEs," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 6, pages 115-137, Palgrave Macmillan.
- Chun Wah Lee, 2008. "Corporate Identity as Strategic Management Communication: A Working Framework," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 7, pages 138-149, Palgrave Macmillan.
- Brian C. Sowa, 2008. "The Power of Corporate Brand Names: Integrated Marketing in Action," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 8, pages 150-165, Palgrave Macmillan.
- Patrick Cettier & Bernd Schmitt, 2008. "Strategic Corporate Re-branding," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 9, pages 166-186, Palgrave Macmillan.
- T. C. Melewar & David Stark & Elif Karaosmanoğlu, 2008. "Renault-Nissan: A Study into the Advantages of a Prior Strategic Alliance in the Development of a Post-merger Corporate Identity," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 10, pages 187-204, Palgrave Macmillan.
- Roy Langer & Richard J. Varey, 2008. "Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication," Palgrave Macmillan Books, in: T. C. Melewar & Elif Karaosmanoğlu (ed.), Contemporary Thoughts on Corporate Branding and Corporate Identity Management, chapter 11, pages 205-226, Palgrave Macmillan.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palbok:978-0-230-58322-1. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.