Printed from https://ideas.repec.org/b/pal/palbok/978-0-230-55470-2.html
My bibliography
Save this book
The Rhetoric and Reality of Marketing
Editor
- Philip J. Kitchen
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230554702
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Philip J. Kitchen, 2003. "Editorial stance on the rhetoric and reality of marketing: an international managerial approach," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 1-13, Palgrave Macmillan.
- Patrick Hetzel, 2003. "The rhetoric and reality of marketing in France," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 14-26, Palgrave Macmillan.
- Martin Evans, 2003. "The rhetoric and reality of marketing in the UK," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 27-47, Palgrave Macmillan.
- Ioanna Papasolomou-Doukakis, 2003. "The rhetoric and reality of marketing in Cyprus," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 48-71, Palgrave Macmillan.
- Lynne Eagle, 2003. "The rhetoric and reality of marketing in New Zealand," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 72-86, Palgrave Macmillan.
- Dongjin Yoon & Ilchul Kim, 2003. "The rhetoric and reality of marketing in South Korea," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 87-105, Palgrave Macmillan.
- Rosmimah Mohd-Roslin, 2003. "The rhetoric and reality of marketing in Malaysia," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 106-119, Palgrave Macmillan.
- Vesselin Blagoev, 2003. "The rhetoric and reality of marketing in Bulgaria," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 120-145, Palgrave Macmillan.
- Ashish Sadh & Sharada Tangirala, 2003. "The rhetoric and reality of marketing in India," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 146-174, Palgrave Macmillan.
- Philip J. Kitchen, 2003. "Drawing the strands together," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), The Rhetoric and Reality of Marketing, chapter 0, pages 175-182, Palgrave Macmillan.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palbok:978-0-230-55470-2. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.