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Asian Brand Strategy

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  • Martin Roll

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Suggested Citation

  • Martin Roll, 2006. "Asian Brand Strategy," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-51306-8, March.
    • Handle: RePEc:pal:palbok:978-0-230-51306-8
    DOI: 10.1057/9780230513068
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    Cited by:

    1. Nastiti, Tyas Ajeng & Alfina, Alfina & Sisprasojo, Nova Ridho, 2018. "Dynamic Website of Gresik City'S Halal Life Style as the Implementation of Online Branding in a Smart City," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190418, International Telecommunications Society (ITS).
    2. Suthasini Bureekhampun & Chanida Maneepun, 2021. "Eco-Friendly and Community Sustainable Textile Fabric Dyeing Methods From Thai Buffalo Manure: From Pasture to Fashion Designer," SAGE Open, , vol. 11(4), pages 21582440211, November.
    3. You Kyung Lee, 2017. "A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism," Sustainability, MDPI, vol. 9(10), pages 1-17, October.

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