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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230508897
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Book Chapters
The following chapters of this book are listed in IDEAS- Michel Chevalier & Gérald Mazzalovo, 2004. "Introduction," Palgrave Macmillan Books, in: Pro Logo, pages 1-5, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "What is a brand?," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 11-40, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Anti-brand communication," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 41-69, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "From value to progress," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 70-88, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Brand identity," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 93-137, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "The brand life cycle and the global dimension," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 138-164, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "The brand audit," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 165-199, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Consumers’ behavior," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 205-220, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Consumers’ power," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 221-238, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Structured consumer action," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 239-262, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Brands and globalization," Palgrave Macmillan Books, in: Pro Logo, chapter 0, pages 265-281, Palgrave Macmillan.
- Michel Chevalier & Gérald Mazzalovo, 2004. "Postscript," Palgrave Macmillan Books, in: Pro Logo, pages 282-283, Palgrave Macmillan.
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