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Sports Sponsorship and Brand Development

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  • Martin Beck-Burridge
  • Jeremy Walton

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Suggested Citation

  • Martin Beck-Burridge & Jeremy Walton, 2001. "Sports Sponsorship and Brand Development," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-50822-4, October.
    • Handle: RePEc:pal:palbok:978-0-230-50822-4
    DOI: 10.1057/9780230508224
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