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Marketing to the Ageing Consumer

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  • Dick Stroud
  • Kim Walker

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Suggested Citation

  • Dick Stroud & Kim Walker, 2013. "Marketing to the Ageing Consumer," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-37820-9, October.
    • Handle: RePEc:pal:palbok:978-0-230-37820-9
    DOI: 10.1057/9780230378209
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    Cited by:

    1. Matsuno, Ken & Kohlbacher, Florian, 2020. "Proactive marketing response to population aging: The roles of capabilities and commitment of firms," Journal of Business Research, Elsevier, vol. 113(C), pages 93-104.
    2. Marina Y. Sheresheva & Ksenia T. Yakovleva, 2019. "Adaptation of an exhibition event for the target audience of older ages," Population and Economics, ARPHA Platform, vol. 3(3), pages 74-101, September.

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