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Marketing Psychology
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230375178
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Citations
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Cited by:
- De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009.
"Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior,"
Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
- M. H. De Cannière & P. De Pelsmacker & M. Geuens, 2008. "Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/492, Ghent University, Faculty of Economics and Business Administration.
Book Chapters
The following chapters of this book are listed in IDEAS- Gordon Foxall, 1997. "Only Diverge," Palgrave Macmillan Books, in: Marketing Psychology, chapter 1, pages 3-14, Palgrave Macmillan.
- Gordon Foxall, 1997. "Marketing’s Attitude Problem," Palgrave Macmillan Books, in: Marketing Psychology, chapter 2, pages 17-34, Palgrave Macmillan.
- Gordon Foxall, 1997. "Why Not Try Behaviour?," Palgrave Macmillan Books, in: Marketing Psychology, chapter 3, pages 35-51, Palgrave Macmillan.
- Gordon Foxall, 1997. "A Science of Behaviour," Palgrave Macmillan Books, in: Marketing Psychology, chapter 4, pages 55-76, Palgrave Macmillan.
- Gordon Foxall, 1997. "A Theory of Consumer Situation," Palgrave Macmillan Books, in: Marketing Psychology, chapter 5, pages 77-111, Palgrave Macmillan.
- Gordon Foxall, 1997. "The Marketing Firm," Palgrave Macmillan Books, in: Marketing Psychology, chapter 6, pages 115-135, Palgrave Macmillan.
- Gordon Foxall, 1997. "Case Studies of Marketing Behaviour," Palgrave Macmillan Books, in: Marketing Psychology, chapter 7, pages 136-150, Palgrave Macmillan.
- Gordon Foxall, 1997. "Marketing Relationships," Palgrave Macmillan Books, in: Marketing Psychology, chapter 8, pages 151-167, Palgrave Macmillan.
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