Customer Loyalty and Success
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230374713
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Citations
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Cited by:
- Vani Haridasan & Shanthi Venkatesh, 2011. "CRM Implementation in Indian Telecom Industry – Evaluating the Effectiveness of Mobile Service Providers Using Data Envelopment Analysis," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 2(3), pages 110-127, October.
Book Chapters
The following chapters of this book are listed in IDEAS- James J. Lynch, 1995. "Tomorrow’s Customer is Today’s," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 1, pages 1-23, Palgrave Macmillan.
- James J. Lynch, 1995. "Moving beyond Marketing," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 2, pages 24-65, Palgrave Macmillan.
- James J. Lynch, 1995. "Creating and Sustaining Loyalty Advantage," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 3, pages 66-97, Palgrave Macmillan.
- James J. Lynch, 1995. "The Three Dimensions of Customer Retention," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 4, pages 98-130, Palgrave Macmillan.
- James J. Lynch, 1995. "Customer Input Management," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 5, pages 131-160, Palgrave Macmillan.
- James J. Lynch, 1995. "Not just Caring but Sharing," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 6, pages 161-187, Palgrave Macmillan.
- James J. Lynch, 1995. "Not just Receiving but Resourcing," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 7, pages 188-207, Palgrave Macmillan.
- James J. Lynch, 1995. "Not just Value Seeking but Values Searching," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 8, pages 208-236, Palgrave Macmillan.
- James J. Lynch, 1995. "Not Just Shopping but Shaping," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 9, pages 237-264, Palgrave Macmillan.
- James J. Lynch, 1995. "Not just Synergy but Symbiosis," Palgrave Macmillan Books, in: Customer Loyalty and Success, chapter 10, pages 265-287, Palgrave Macmillan.
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