International Place Branding Yearbook 2011
Editor
- Frank M. Go(Erasmus University)Robert Govers(Consortium University of Leuven)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230343320
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Book Chapters
The following chapters of this book are listed in IDEAS- Simon Anholt, 2011. "From Competitive Identity to Governmental Social Responsibility: Place ‘Brand’ in an Interconnected World," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 3-11, Palgrave Macmillan.
- Slawomir Magala, 2011. "Imagined Identities of Existing Cities: The Reputation Game," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 12-24, Palgrave Macmillan.
- Gregory J. Ashworth & Mihalis Kavaratzis, 2011. "Why Brand the Future with the Past? The Roles of Heritage in the Construction and Promotion of Place Brand Reputations," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 25-38, Palgrave Macmillan.
- Erik Braun, 2011. "History Matters: The Path Dependency of Place Brands," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 39-46, Palgrave Macmillan.
- Nicholas Ind & Louise Todd, 2011. "Beyond the Fringe: Creativity and the City," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 47-59, Palgrave Macmillan.
- Barry M. Feinberg & Xiaoyan Zhao, 2011. "The Anholt—GfK Roper Nation Brands IndexSM: Navigating the Changing World," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 63-76, Palgrave Macmillan.
- Guido Berens & Charles J. Fombrun & Leonard J. Ponzi & Nicolas Georges Trad & Kasper Nielsen, 2011. "Country RepTrak™: A Standardized Measure of Country Reputation," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 77-91, Palgrave Macmillan.
- Tom Adams, 2011. "The FutureBrand Country Brand Index," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 92-101, Palgrave Macmillan.
- Thomas Cromwell, 2011. "The East West Nation Brand Perception Indexes and Reports: Perception Measurement and Nation Branding," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 102-111, Palgrave Macmillan.
- Camilla Schippa, 2011. "The Global Peace Index," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 112-129, Palgrave Macmillan.
- Wadim Schreiner & Frank M. Go, 2011. "Blessing or Burden: Do Major Sport Events Hosted by Developing Countries Have an Impact on Reputation? A Case Study of the 2010 FIFA World Cup™ in South Africa," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 133-146, Palgrave Macmillan.
- Natalya S. Pak & Frank M. Go, 2011. "Using University Ranking Systems to Build Nation Brand Reputation," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 147-154, Palgrave Macmillan.
- Johan Rekom & Peeter W. J. Verlegh, 2011. "Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 155-164, Palgrave Macmillan.
- Ingvar Tjøstheim & Frank M. Go, 2011. "Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 165-176, Palgrave Macmillan.
- Edward Burghard & Robert Govers, 2011. "Strengthening Brand America’s Reputation Through Cooperation," Palgrave Macmillan Books, in: Frank M. Go & Robert Govers (ed.), International Place Branding Yearbook 2011, chapter 0, pages 177-185, Palgrave Macmillan.
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