Place Branding
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-0-230-24702-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Robert Govers & Frank Go, 2009. "Introdution," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 1-21, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "The Origins of Place Branding," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 25-33, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Immediate Discipline," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 34-42, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Strategic Place Branding Elements," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 49-72, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Signature Case Dubai: Brand Strategy," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 73-107, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Case Zeeland (The Netherlands): Place Identity Research," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 108-116, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Case Flanders (Belgium): Place Identity Research," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 117-129, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Place Brand Performance Elements," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 135-150, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Signature Case Dubai: Projected Image Research," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 151-167, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Mini Case Zeeland (The Netherlands): Place Experience," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 168-174, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Place Brand Satisfaction Elements," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 179-193, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Case The Netherlands: Perceived Image Research," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 194-207, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Signature Case Dubai: Perceived Image Research," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 208-240, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "The 3-Gap Place Branding Model," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 245-249, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "Signature Case Dubai: Research Conclusions," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 250-253, Palgrave Macmillan.
- Robert Govers & Frank Go, 2009. "How to Build Strong Place Brands that Bridge Gaps," Palgrave Macmillan Books, in: Place Branding, chapter 0, pages 254-269, Palgrave Macmillan.
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