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The Advertising Effect: How to Change Behaviour

Author

Listed:
  • Ferrier, Adam

    (Chief Strategy Officer, CumminsRoss)

Abstract

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Contributors to this volume - Jennifer Fleming is a senior producer and presenter at ABC Radio.

Suggested Citation

  • Ferrier, Adam, 2014. "The Advertising Effect: How to Change Behaviour," OUP Catalogue, Oxford University Press, number 9780195593921.
    • Handle: RePEc:oxp:obooks:9780195593921
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    Cited by:

    1. Maddison Smith & Wiebke Finkler & Robert Aitken, 2023. "Connecting People with Science: A Proof-of-Concept Study to Evaluate Action-Based Storytelling for Science Communication," Sustainability, MDPI, vol. 15(15), pages 1-20, July.
    2. Murooj Yousef & Timo Dietrich & Sharyn Rundle-Thiele, 2021. "Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media," IJERPH, MDPI, vol. 18(11), pages 1-19, June.

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