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Der Unternehmer als Reputator

Author

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  • Gerbaulet, Daniel

Abstract

Building and nurturing a good reputation that has been gained through honourable entrepreneurial activity before reinforcing it via active management and marketing is what determines and characterises the "reputator" entrepreneur. Daniel Gerbaulet demonstrates that the existing theory of the entrepreneur is being amended, fundamentally expanded and taken into the 21st century by the contemporary dynamic entrepreneurial function of the newly-created reputator. (sewn paper, published in German)

Suggested Citation

  • Gerbaulet, Daniel, 2016. "Der Unternehmer als Reputator," Ökonomische Studien, Mohr Siebeck, Tübingen, edition 1, volume 1, number urn:isbn:9783161549366.
    • Handle: RePEc:mhr:oekstu:urn:isbn:9783161549366
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    Cited by:

    1. Frenger, Monika & Follert, Florian & Richau, Lukas & Emrich, Eike, 2019. "Follow me ... on the relationship between social media activities and market values in the German Bundesliga," Working Papers of the European Institute for Socioeconomics 32, European Institute for Socioeconomics (EIS), Saarbrücken.
    2. Daniel Gerbaulet, 2018. "Quo vadis ehrbarer Kaufmann?," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 66(4), pages 289-295.
    3. Follert, Florian & Naumann, Chantal & Thieme, Lutz, 2020. "Between scientific publication and public perception: Some economic remarks on the allocation of time in science," Working Papers of the European Institute for Socioeconomics 34, European Institute for Socioeconomics (EIS), Saarbrücken.
    4. Florian Follert, 2019. "Asymmetrische Informationsverteilung im Rahmen der Gründungsfinanzierung - eine spieltheoretische Analyse am Beispiel der Höhle der Löwen," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 67(2), pages 91-112.

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