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Marketing cinematografic/ Film Marketing (Romanian Version)

Editor

Listed:
  • Mihaela DRON

Abstract

The film is not only a cultural product or industry, but a mixture of these two concepts, is a “sui generis” product, the outcome of creation and artistic-industrial construction. In the film industry, what usually sells is an idea, a concept. Each film is a unique creation, containing a mix of elements, combined in some way. It can therefore be considered as a prototype. When people buy a product that is new they first try, which is not just like in this industry, the film can be defined as a product that is sold only once.

Suggested Citation

  • Mihaela DRON (ed.), 2006. "Marketing cinematografic/ Film Marketing (Romanian Version)," Books of Marketing and Economy, Editura Lumen, Department of Economics, edition 1, volume 1, number 35, October.
    • Handle: RePEc:lum:bookmk:35
    as

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    File URL: http://edituralumen.ro/english/?p=1220
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    More about this item

    Keywords

    product or industry; Film Marketing; “sui generis” product;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets

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