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Strategies for Tourism Industry - Micro and Macro Perspectives

Editor

Listed:
  • Murat Kasimoglu

Abstract

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Murat Kasimoglu (ed.), 2012. "Strategies for Tourism Industry - Micro and Macro Perspectives," Books, IntechOpen, number 2222, January-J.
    • Handle: RePEc:ito:pbooks:2222
    DOI: 10.5772/2685
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    File URL: https://www.intechopen.com/books/2222
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    Cited by:

    1. Suhel & Abdul Bashir, 2018. "The role of tourism toward economic growth in the local economy," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 10(1), pages 32-39, April.

    Book Chapters

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    More about this item

    JEL classification:

    • D2 - Microeconomics - - Production and Organizations

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