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Banca y medio ambiente. Un ejercicio de responsabilidad social empresarial. Volumen I

Author

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  • Varios Autores

Abstract

Este libro identifica elementos centrales del concepto de responsabilidad social empresarial con el fin de analizar temas como el ambientalismo corporativo, la banca ética y la ecoeficiencia, explicando claramente la manera en que estos conceptos son aplicables a la gestión bancaria mediante la implementación de políticas y decisiones que fomenten el equilibrio entre rentabilidad económica y desarrollo sostenible.Los autores exponen casos de gestión ambiental del sector financiero en Europa, Estados Unidos y Latinoamérica, así como en la banca multilateral, para finalmente abocar el estudio del caso colombiano, y advierten que el reto que enfrenta la banca es el de superar la motivación filantrópica de la responsabilidad social empresarial para convertirla en un elemento generador de rentabilidad para el propio sector.

Suggested Citation

  • Varios Autores, 2010. "Banca y medio ambiente. Un ejercicio de responsabilidad social empresarial. Volumen I," Books, Universidad Externado de Colombia, Facultad de Administración de Empresas, edition 1, volume 1, number 36, August.
    • Handle: RePEc:ext:admone:36
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    Keywords

    responsabilidad social empresarial;

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