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The Global Market for Higher Education

Author

Listed:
  • Tim Mazzarol
  • Geoffrey N. Soutar

Abstract

The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution’s internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Tim Mazzarol & Geoffrey N. Soutar, 2001. "The Global Market for Higher Education," Books, Edward Elgar Publishing, number 2044.
    • Handle: RePEc:elg:eebook:2044
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    File URL: https://www.elgaronline.com/view/book/9781035304219/9781035304219.xml
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    Citations

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    Cited by:

    1. Švec Václav & Vlk Aleš & Stiburek Šimon, 2015. "Dropout Policy in Czech Higher Education: Can Universities Serve Several Masters?," Central European Journal of Public Policy, Sciendo, vol. 9(1), pages 126-136, May.
    2. Lehmann, Erik & Warning, Susanne, 2002. "Teaching or research? What affects the efficiency of universities," Discussion Papers, Series I 322, University of Konstanz, Department of Economics.
    3. Abdelghani Maddi, 2021. "Game theory and scholarly publishing: premises for an agreement around open access," Papers 2106.13321, arXiv.org, revised Dec 2021.
    4. Momoko Fujita & Paul Harrigan & Geoffrey Soutar, 2017. "A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(2), pages 148-164, April.

    Book Chapters

    The following chapters of this book are listed in IDEAS

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