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The Competitive Dynamics of Entrepreneurial Market Entry

Editor

Listed:
  • Gideon D. Markman
  • Phillip H. Phan

Abstract

Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Gideon D. Markman & Phillip H. Phan (ed.), 2011. "The Competitive Dynamics of Entrepreneurial Market Entry," Books, Edward Elgar Publishing, number 14026.
  • Handle: RePEc:elg:eebook:14026
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    File URL: https://www.elgaronline.com/view/9781849802710.xml
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    Citations

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    Cited by:

    1. Bahoo-Torodi, Aliasghar & Torrisi, Salvatore, 2022. "When do spinouts benefit from market overlap with parent firms?," Journal of Business Venturing, Elsevier, vol. 37(6).
    2. Fabien Eymas & Faouzi Bensebaa, 2021. "Competitive strategies of entrepreneurs in the traditional service sector [Comportement concurrentiel des entrepreneurs du secteur des services traditionnels]," Post-Print hal-03960025, HAL.

    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Business and Management; Economics and Finance;

    JEL classification:

    • L0 - Industrial Organization - - General
    • D0 - Microeconomics - - General

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