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Handbook of Islamic Marketing

Editor

Listed:
  • Özlem Sandıkcı
  • Gillian Rice

Abstract

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Özlem Sandıkcı & Gillian Rice (ed.), 2011. "Handbook of Islamic Marketing," Books, Edward Elgar Publishing, number 13875.
    • Handle: RePEc:elg:eebook:13875
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    File URL: https://www.elgaronline.com/view/9781849800136.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Business and Management; Economics and Finance;

    JEL classification:

    • J0 - Labor and Demographic Economics - - General

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