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Moralizing the Corporation

Author

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  • Boris Holzer

Abstract

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation’s image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Boris Holzer, 2010. "Moralizing the Corporation," Books, Edward Elgar Publishing, number 13689.
    • Handle: RePEc:elg:eebook:13689
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    File URL: https://www.elgaronline.com/view/9781848447592.xml
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    Citations

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    Cited by:

    1. Peter Norberg, 2018. "Bankers Bashing Back: Amoral CSR Justifications," Journal of Business Ethics, Springer, vol. 147(2), pages 401-418, January.
    2. Anne-Kathrin Weber, 2018. "The revival of the Honourable Merchant? Analysing private forest governance at firm level," International Environmental Agreements: Politics, Law and Economics, Springer, vol. 18(4), pages 619-634, August.
    3. Irene Pollach, 2015. "Strategic corporate social responsibility: the struggle for legitimacy and reputation," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 10(1), pages 57-75.

    Book Chapters

    The following chapters of this book are listed in IDEAS

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