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Management and Innovation in the Media Industry

Editor

Listed:
  • Cinzia Dal Zotto
  • Hans van Kranenburg

Abstract

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.

Suggested Citation

  • Cinzia Dal Zotto & Hans van Kranenburg (ed.), 2008. "Management and Innovation in the Media Industry," Books, Edward Elgar Publishing, number 12627.
    • Handle: RePEc:elg:eebook:12627
    as

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    File URL: http://www.e-elgar.com/shop/isbn/9781847201096
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