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Tehnike kompetitivne analize

Editor

Listed:
  • Goran Trbojevic
    (Effectus - University Collage for Law and Finance)

Author

Abstract

Osmišljavajući integralni pristup kompetitivnoj analizi uočili smo potrebu ostvarenja sinergijskog učinka primjene različitih analitičkih tehnika nad istim poslovnim problemskim prostorom. Pritom smo uočili problem primjene ekspertnog znanja. Eksperti pojedinog poslovnog problemskog prostora vrlo su podložni učinku ustrajnosti s obzirom na to da se mentalni sklop brzo formira, ali teško mijenja. Posljedica jest asimiliranje novih činjenica u prvobitnu sliku sve dok one ne postanu značajno kontradiktorne s prvobitnom percepcijom te dok ta kontradikcija ne postane toliko očigledna da se nametne svijesti eksperta. To znači da će početna percepcija, iako možda netočna, odolijevati promjeni s obzirom na to da je količina informacija potrebna za pobijanje hipoteze značajno veća od količine koja je potrebna za početnu interpretaciju. Tražeći rješenje navedenog problema naišli smo na nove probleme: emocionalnu dimenziju naših misli i odluka; utjecaj mentalnih prečaca podsvijesti na svjesno razmišljanje; nagonsko promatranje okoline u obliku obrazaca; podložnost predrasudama i pretpostavkama i instinktivno oslanjanje na njih; tendenciju donošenja preuranjenog zaključka na temelju prepoznavanja sličnosti između trenutačne i neke prijašnje situacije; potrebu iznalaženja objašnjenje za sve, bez obzira na to jesu li ta objašnjenja precizna i točna; traženje i prikupljanje činjenica koje podupiru naša uvjerenja i prosudbe uz istovremeno izbjegavanje onih činjenica koje ih ne podupiru; sklonost pridržavanju neistinitih uvjerenja unatoč kontradiktornim dokazima i dr. Rješenje svih navedenih problema omogućuju strukturirane analitičke tehnike pomažući identificirati i razbiti restriktivne mentalne sklopove koji onemogućuju otvaranje prema novim spoznajama i prihvaćanje alternativnih rješenja.

Suggested Citation

  • Robert Kopal & Darija Korkut, 2014. "Tehnike kompetitivne analize," Effectus - Series in Finance and Law, Effectus - University College for Law and Finance, edition 1, volume 1, number 006 edited by Goran Trbojevic.
    • Handle: RePEc:eff:ebooks:006
    as

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    More about this item

    JEL classification:

    • O22 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Project Analysis
    • P51 - Political Economy and Comparative Economic Systems - - Comparative Economic Systems - - - Comparative Analysis of Economic Systems
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

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