L'inhibition interculturelle et ses effets sur le comportement de consommation : le cas des jeunes Françaises d'origine maghrébine

Consumption is not only utilitarian but symbolical indeed cultural, this dissertation explains in depth what French young women from Maghreb feels in their ethnic consumer experiences. This research highlights and defines the concept of intercultural inhibition arising at these young women and how it influences their consumption. This research proposes a typology of the inhibited immigrants consumer from the second generation based on a great social and personal changes brought by the advent of ethnic consumption: the question of inhibition, the identity strategies and new forms of sociability. The research is interpretative and involves different methods including life stories, netnography and projective collages. They are analysed by a structural analysis and comparative analysis. In addition, the dissertation engages multidisciplinary literature, mainly based on medicine, psychologies, sociology and marketing. Finally, recommendations are made for researchers and managers.