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Compréhension de la continuité d'utilisation des réseaux sociaux numériques : Les apports de la théorie du don

Editor

Listed:
  • Kalika, Michel
  • Kefi, Hajer

Author

Listed:
  • Mlaiki, Alya

Abstract

In this dissertation, we propose a reading grid of interactions within social networking sites, which is rooted in the theory of the gift developed by Marcel Mauss. This lighting allows us to conceptualize the “virtual social tie” which explains the continuance of usage of these online platforms. It also leads us to develop a taxonomy of social networking sites’ users based on their behavior as “donors” and “receivers” on these websites. Thus, we have identified four groups which are: “connected” and “network-aholics” (category of continuers) then “disenchanted” and “disconnected” (category of discontinuers). We follow here a mix-method research approach as we adopt both quantitative and qualitative methods so as to get data and be able to answer to our research question

Suggested Citation

  • Mlaiki, Alya, 2012. "Compréhension de la continuité d'utilisation des réseaux sociaux numériques : Les apports de la théorie du don," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/11080 edited by Kalika, Michel & Kefi, Hajer.
    • Handle: RePEc:dau:thesis:123456789/11080
    Note: dissertation
    as

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    File URL: http://basepub.dauphine.fr/xmlui/bitstream/123456789/11080/3/2012PA090057.pdf
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    Citations

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    Cited by:

    1. Saida Kheira BENAMMAR, 2015. "The sociology of web 2.0," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 4(4), pages 1-15, November.

    More about this item

    Keywords

    Réseaux sociaux numériques; Continuité d'utilisation; Post-adoption; Don; Lien social virtuel; Social networking sites; Continuance of usage; Post adoption; Gift theory; Social tie;
    All these keywords.

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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