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Publicity kompakt. Werben, um besser zu verkaufen

Editor

Listed:
  • D'Ambrosio

Abstract

Die Werbung ist eine der evolutionärsten Branchen in der heutigen Wirtschaft. Kaum eine andere Branche verändert sich durch neue Technologien und Innovationen so rasant wie die Werbung. Dieses Buch hilft Ihnen – kompakt und leicht verständlich – den Themenbereich Werbung zu überblicken. Berufseinsteiger, erfahrene Praktiker und auch Bachelorstudenten der Fachbereiche BWL, Marketing und Kommunikation finden in diesem Buch interessante und nützliche Informationen. Zahlreiche Beispiele und Übungsszenarien vermitteln dabei eine besondere Praxisnähe.

Suggested Citation

  • D'Ambrosio (ed.), 0. "Publicity kompakt. Werben, um besser zu verkaufen," Wissen Kompakt, Duncker & Humblot GmbH, Berlin, edition 1, volume 0, number vwpe485.
    • Handle: RePEc:dah:wkwkwk:vwpe485
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    More about this item

    Keywords

    Marketing; Öffentlichkeitsarbeit; Product Placement; Publicity;
    All these keywords.

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General

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