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Professionelles Marketing für Stadt, Gemeinde und Landkreis

Editor

Listed:
  • Jourdan

Abstract

Einleitung Vorwort zur 2. Auflage Kapitel I Marketing: Begriff, Entwicklung, Bedeutung Kapitel II Marketing – Erfolgsfaktor auch im öffentlichen Sektor? Kapitel III Übertragbarkeit des Marketing auf Kommunen Kapitel IV Wichtige Einsatzbereiche Kapitel V Stadt-, City- und Kommunalmarketing Kapitel VI Marketing: »Beispiel Freibad in S.« Anlage Literaturverzeichnis

Suggested Citation

  • Jourdan (ed.), 0. "Professionelles Marketing für Stadt, Gemeinde und Landkreis," Wissen Kompakt, Duncker & Humblot GmbH, Berlin, edition 2, volume 0, number vwpe439.
    • Handle: RePEc:dah:wkwkwk:vwpe439
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    More about this item

    Keywords

    Citymarketing; Kommunalmarketing; Marketing;
    All these keywords.

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General

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