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Neuere Ansätze der Marketingtheorie. Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus

Author

Listed:
  • Carl W. Meyer

Abstract

Inhalt: C. W. Meyer, Otto R. Schnutenhaus; 80 Jahre - P. W. Meyer, Marktforschung und Wirtschaftsforschung - D. Hahn, Prognose und Unternehmungsplanung - H. Blohm, Stärken und Schwächen der Anwendung des "Operations Research", dargestellt am Beispiel Marketing - B. Hartmann, Die Lösung absatzpolitischer Probleme mit Hilfe von Management-Informations-Systemen - C. W. Meyer, Organisatorische und führungsmäßige Auswirkungen des EDV-Einsatzes im Marketing - H. Meffert, Interpretation und Aussagewert des Produktlebenszyklus-Konzeptes - P. Hammann, Sekundärleistungspolitik als absatzpolitisches Instrument - W. Kroeber-Riel, Grundlagen und Technik der emotionalen Werbung - W. Marzen, Zur Frage der Manipulierbarkeit der Käufer im Rahmen der Absatzpolitik - W. H. Bierfelder, Verwenderreaktionen gegenüber Neuerungen: Eine empirische Modellüberprüfung im Bereich des Dienstleistungsmarketing

Suggested Citation

  • Carl W. Meyer, 2020. "Neuere Ansätze der Marketingtheorie. Festschrift zum 80. Geburtstag von Otto R. Schnutenhaus," Vertriebswirtschaftliche Abhandlungen, Duncker & Humblot GmbH, Berlin, edition 1, volume 16, number 43137.
    • Handle: RePEc:dah:vavava:43137
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    More about this item

    Keywords

    Marketing; Schnutenhaus; Otto Richard;
    All these keywords.

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General

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