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Marktaggressivität und Unternehmenserfolg. Theoretische Ansätze und empirische Untersuchung in Märkten für technische Gebrauchsgüter

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  • Joachim Lücking

Abstract

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Suggested Citation

  • Joachim Lücking, 2019. "Marktaggressivität und Unternehmenserfolg. Theoretische Ansätze und empirische Untersuchung in Märkten für technische Gebrauchsgüter," Schriften zum Marketing, Duncker & Humblot GmbH, Berlin, edition 1, volume 38, number 48400.
    • Handle: RePEc:dah:smasma:48400
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    More about this item

    Keywords

    Marketingstrategie; Markt; Wettbewerb;
    All these keywords.

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General

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