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Innovations in Sustainability

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  • Marcus,Alfred A.

Abstract

To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.

Suggested Citation

  • Marcus,Alfred A., 2015. "Innovations in Sustainability," Cambridge Books, Cambridge University Press, number 9781107421110.
    • Handle: RePEc:cup:cbooks:9781107421110
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    Cited by:

    1. Paulius Šūmakaris & Deniss Ščeulovs & Renata Korsakienė, 2020. "Current Research Trends on Interrelationships of Eco-Innovation and Internationalisation: A Bibliometric Analysis," JRFM, MDPI, vol. 13(5), pages 1-16, April.
    2. Afris Widya-Hasuti & Abbas Mardani & Dalia Streimikiene & Ali Sharifara & Fausto Cavallaro, 2018. "The Role of Process Innovation between Firm-Specific Capabilities and Sustainable Innovation in SMEs: Empirical Evidence from Indonesia," Sustainability, MDPI, vol. 10(7), pages 1-26, June.
    3. Dante I. Leyva-de la Hiz & Vera Ferron-Vilchez & J. Alberto Aragon-Correa, 2019. "Do Firms’ Slack Resources Influence the Relationship Between Focused Environmental Innovations and Financial Performance? More is Not Always Better," Journal of Business Ethics, Springer, vol. 159(4), pages 1215-1227, November.
    4. Dodd, Tracey & Orlitzky, Marc & Nelson, Tim, 2018. "What stalls a renewable energy industry? Industry outlook of the aviation biofuels industry in Australia, Germany, and the USA," Energy Policy, Elsevier, vol. 123(C), pages 92-103.
    5. Malen, Joel & Marcus, Alfred A., 2017. "Promoting clean energy technology entrepreneurship: The role of external context," Energy Policy, Elsevier, vol. 102(C), pages 7-15.
    6. Yijia Chen & Robert Hassink, 2019. "Multi-scalar knowledge bases for new regional industrial path development: Toward a typology," PEGIS geo-disc-2019_10, Institute for Economic Geography and GIScience, Department of Socioeconomics, Vienna University of Economics and Business.

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