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Political Branding in Cities

Author

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  • Pasotti,Eleonora

Abstract

Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia, and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors' brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens' primal search for a means of expressing their identities.

Suggested Citation

  • Pasotti,Eleonora, 2010. "Political Branding in Cities," Cambridge Books, Cambridge University Press, number 9780521762052, October.
    • Handle: RePEc:cup:cbooks:9780521762052
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    Cited by:

    1. Eugene McCann, 2017. "Governing urbanism: Urban governance studies 1.0, 2.0 and beyond," Urban Studies, Urban Studies Journal Limited, vol. 54(2), pages 312-326, February.
    2. Kristian Hoelscher & Enzo Nussio, 2016. "Understanding unlikely successes in urban violence reduction," Urban Studies, Urban Studies Journal Limited, vol. 53(11), pages 2397-2416, August.
    3. Daniël M Bossuyt & Federico Savini, 2018. "Urban sustainability and political parties: Eco-development in Stockholm and Amsterdam," Environment and Planning C, , vol. 36(6), pages 1006-1026, September.
    4. Laura Nkula-Wenz, 2019. "Worlding Cape Town by design: Encounters with creative cityness," Environment and Planning A, , vol. 51(3), pages 581-597, May.
    5. Alan Gilbert, 2015. "Urban governance in the South: How did Bogotá lose its shine?," Urban Studies, Urban Studies Journal Limited, vol. 52(4), pages 665-684, March.
    6. Vincent Beal & Gilles Pinson, 2014. "When Mayors Go Global: International Strategies, Urban Governance and Leadership," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 38(1), pages 302-317, January.

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