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The Japanese Consumer

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  • Francks,Penelope

Abstract

By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

Suggested Citation

  • Francks,Penelope, 2009. "The Japanese Consumer," Cambridge Books, Cambridge University Press, number 9780521699327, January.
    • Handle: RePEc:cup:cbooks:9780521699327
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    Cited by:

    1. Dominic Kelly, 2014. "US Hegemony and the Origins of Japanese Nuclear Power: The Politics of Consent," New Political Economy, Taylor & Francis Journals, vol. 19(6), pages 819-846, December.
    2. Nidhi Maini, 2020. "Dressed Up and On the Go: Women Cyclists in Modern Japan," China Report, , vol. 56(2), pages 259-281, May.
    3. Susan C. Townsend, 2013. "The ‘miracle’ of car ownership in Japan's ‘Era of High Growth’, 1955--73," Business History, Taylor & Francis Journals, vol. 55(3), pages 498-523, April.

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