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Wall Street to Main Street

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  • Perkins,Edwin J.

Abstract

Wall Street to Main Street, first published in 1999, focuses on the spectacularly successful career of financier Charles Merrill (1885–1956), the founder of Merrill Lynch & Co., the world's largest brokerage and investment firm. Merrill was the most innovative entrepreneur in the United States financial services sector in the twentieth century and the most important figure in promoting common stocks as a prudent long-term investment vehicle for members of the American middle class. With more than 100 branch offices across the nation, his firm solicited millions of middle-class households and became famous for bringing Wall Street to Main Street in the post-World War II era. Today, American investors hold, either directly or indirectly through mutual funds, a greater percentage of common stocks in their financial portfolios than do the citizens of any other country. Based on archival sources, this book is the first biography published about the career of this major Wall Street figure.

Suggested Citation

  • Perkins,Edwin J., 1999. "Wall Street to Main Street," Cambridge Books, Cambridge University Press, number 9780521630290.
    • Handle: RePEc:cup:cbooks:9780521630290
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    Cited by:

    1. Giovanni Gavetti & Anoop Menon, 2016. "Evolution Cum Agency: Toward a Model of Strategic Foresight," Strategy Science, INFORMS, vol. 1(3), pages 207-233, September.
    2. Alan D Morrison & Carola Schenone & Aaron Thegeya & William J WilhelmJr., 2018. "Investment-Banking Relationships: 1933–2007," The Review of Corporate Finance Studies, Society for Financial Studies, vol. 7(2), pages 194-244.
    3. Michael Bordo & Arunima Sinha, 2016. "A Lesson from the Great Depression that the Fed Might have Learned: A Comparison of the 1932 Open Market Purchases with Quantitative Easing," NBER Working Papers 22581, National Bureau of Economic Research, Inc.
    4. Giovanni Gavetti & Massimo Warglien, 2015. "A Model of Collective Interpretation," Organization Science, INFORMS, vol. 26(5), pages 1263-1283, October.
    5. Gerben Bakker, 2005. "The decline and fall of the European film industry: sunk costs, market size, and market structure, 1890–1927," Economic History Review, Economic History Society, vol. 58(2), pages 310-351, May.
    6. Pierre-Cyrille Hautcoeur, 2006. "Why and how to measure stock market fluctuations? The early history of stock market indices, with special reference to the French case," Working Papers halshs-00590522, HAL.
    7. Morrison, Alan & Wilhelm Jr, William J, 2005. "The Demise of Investment Banking Partnerships: Theory and Evidence," CEPR Discussion Papers 4904, C.E.P.R. Discussion Papers.
    8. Broadberry, Stephen & Ghosal, Sayantan, 2005. "Technology, organisation and productivity performance in services: lessons from Britain and the United States since 1870," Structural Change and Economic Dynamics, Elsevier, vol. 16(4), pages 437-466, December.
    9. Brian R. Cheffins & Steven A. Bank & Harwell Wells, 2013. "Questioning 'law and finance': US stock market development, 1930-70," Business History, Taylor & Francis Journals, vol. 55(4), pages 601-619, June.
    10. Giovanni Gavetti, 2012. "PERSPECTIVE—Toward a Behavioral Theory of Strategy," Organization Science, INFORMS, vol. 23(1), pages 267-285, February.

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