IDEAS home Printed from https://ideas.repec.org/a/zib/zbfabm/v4y2023i1p25-30.html
   My bibliography  Save this article

Development Strategy Of Distinctive Cuisine: An Empirical Study Of Otak-Otak Bandeng Fitri Msme Agroindustry In Gresik Regency, East Java Province, Indonesia

Author

Listed:
  • Setiani

    (Department of Agribusiness, Faculty of Agriculture, University of Trunojoyo Madura, East Java, Indonesia)

  • Marsya Zulfia Zalsadillah

    (Department of Agribusiness, Faculty of Agriculture, University of Trunojoyo Madura, East Java, Indonesia.)

Abstract

Indonesian cuisine is rich in variety, and Otak-otak bandeng is Gresik Regency’s distinct cuisine. This study aims to determine the internal and external factors and formulate a priority development strategy for the Otak-Otak Bandeng agroindustry. This research was conducted at the Otak-Otak Bandeng Fitri MSME, which is located in Kramat Inggil Village, Gresik District, Gresik Regency, East Java Province, Indonesia. Primary data was collected using a questionnaire and an in-depth interview with the owner and one worker of Otak-Otak Bandeng Fitri MSME and the staff of the Marine, Fisheries, and Animal Husbandry Department of Gresik Regency. SWOT and QSPM analyses were applied in this study. Based on the IE matrix, this business is located in cell V in a hold and maintain position with a strategy of market penetration and product development. Based on the highest TAS (6.82), the creation of a market and the construction of new stores in strategic locations are the priority strategies that Otak-Otak Bandeng Fitri MSME can implement.

Suggested Citation

  • Setiani & Marsya Zulfia Zalsadillah, 2023. "Development Strategy Of Distinctive Cuisine: An Empirical Study Of Otak-Otak Bandeng Fitri Msme Agroindustry In Gresik Regency, East Java Province, Indonesia," Food & Agribusiness Management (FABM), Zibeline International Publishing, vol. 4(1), pages 25-30, February.
    • Handle: RePEc:zib:zbfabm:v:4:y:2023:i:1:p:25-30
    DOI: 10.26480/fabm.01.2023.25.30
    as

    Download full text from publisher

    File URL: https://fabm.org.my/archive/1fabm2023/1fabm2023-25-30.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26480/fabm.01.2023.25.30?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zib:zbfabm:v:4:y:2023:i:1:p:25-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zibeline International Publishing The email address of this maintainer does not seem to be valid anymore. Please ask Zibeline International Publishing to update the entry or send us the correct address (email available below). General contact details of provider: https://fabm.org.my/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.