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Kommunikation zum Stichtag des Zensus 2022

Author

Listed:
  • Grünberger, Isabella
  • Schacht, Alexander
  • Tornow, Tobias

Abstract

Mit der zunehmenden gesellschaftlichen Digitalisierung rückt beim Statistischen Bun- desamt eine verstärkt digitale und zielgruppengerechte Kommunikation in den Fokus, auch beim Großprojekt Zensus 2022. Für die identifizierten Zielgruppen wurde eine umfassende Kommunikation im Digitalen, aber auch auf Plakaten, in Printmedien und im Radio entwickelt. Anfragende konnten über zusätzlich eingerichtete digitale Kanäle wie Twitter und eine interaktive Kontaktseite sowie ein externes Callcenter in den Dialog mit dem Statistischen Bundesamt treten

Suggested Citation

  • Grünberger, Isabella & Schacht, Alexander & Tornow, Tobias, 2023. "Kommunikation zum Stichtag des Zensus 2022," WISTA – Wirtschaft und Statistik, Statistisches Bundesamt (Destatis), Wiesbaden, vol. 75(5), pages 47-57.
    • Handle: RePEc:zbw:wistat:279662
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    File URL: https://www.econstor.eu/bitstream/10419/279662/1/1870011392.pdf
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    References listed on IDEAS

    as
    1. Willand, Ilka & Stirner, Heidrun, 2022. "Von der Verbreitung zur Kommunikation," WISTA – Wirtschaft und Statistik, Statistisches Bundesamt (Destatis), Wiesbaden, vol. 74(6), pages 38-43.
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