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Sales promotion for Latin American products

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  • Wilhelms, Christian

Abstract

After the United States Western Europe is Latin America’s biggest export market — a market full of opportunities and yet fraught with many difficulties. Sales chances here for Latin America are determined partly by the kind of products It can offer and partly by its marketing operations. It is proposed in the following to begin with an outline of the present sales situation and future prospects on the German market — by far the most important for Latin American products in Europe.

Suggested Citation

  • Wilhelms, Christian, 1975. "Sales promotion for Latin American products," Intereconomics – Review of European Economic Policy (1966 - 1988), ZBW - Leibniz Information Centre for Economics, vol. 10(1), pages 14-19.
    • Handle: RePEc:zbw:inteco:139135
    DOI: 10.1007/BF02929411
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    Keywords

    Export Promotion;

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