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Gamification – Anwendungen für Kundschaft und Mitarbeitende der Baubranche

Author

Listed:
  • Kern, Manuel
  • Schmäh, Marco
  • Götz, Oliver
  • Petersen, Laura Alice
  • Bentz, Christian Alexander

Abstract

Auch im B-to-B-Geschäft erweist sich Gamification als ein äusserst kraftvolles Werkzeug, um Kundinnen und Kunden in spannende Erfahrungen einzubinden. Am Beispiel der Baubranche soll aufgezeigt werden, wie Unternehmen von diesen faszinierenden, oftmals innovativen Konzepten lernen und das volle akquisitorische Potenzial ausschöpfen können.

Suggested Citation

  • Kern, Manuel & Schmäh, Marco & Götz, Oliver & Petersen, Laura Alice & Bentz, Christian Alexander, 2023. "Gamification – Anwendungen für Kundschaft und Mitarbeitende der Baubranche," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 40(6), pages 50-58.
    • Handle: RePEc:zbw:hsgmrs:306254
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