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Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living

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  • Greifenstein, Marvin
  • Schakols, Felix
  • Finken, David
  • Hofstetter, Reto

Abstract

This paper investigates the perceived trustworthiness and convenience of car subscriptions in Switzerland. Evidence has been found that age, car ownership and environmental consciousness of the respondents have a statistically significant impact on trust and perceived convenience while the place of living shows no effect.

Suggested Citation

  • Greifenstein, Marvin & Schakols, Felix & Finken, David & Hofstetter, Reto, 2023. "Who Would Subscribe for a Car? - The Influence of Car Ownership, Environmental Consciousness, Age, and Place of Living," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 40(4), pages 42-49.
    • Handle: RePEc:zbw:hsgmrs:299827
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