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Flugtaxis - Revolution aus der Luft? Ein Interview mit Marcus Hinkel, das Interview führt Marvin Greifenstein

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  • Hinkel, Marcus
  • Greifenstein, Marvin

Abstract

Die Einführung von Flugtaxis hat das Potenzial, die Art und Weise zu verändern, wie wir uns in der Luft fortbewegen. Mit Unternehmen wie Volocopter, die ihre Flugtaxi-Modelle in den nächsten Jahren auf den Markt bringen wollen, stellt sich die Frage: Wie werden Flugtaxis unsere Mobilität in der Luft revolutionieren? In diesem Interview geht Marcus Hinkel, Head of Global Marketing and Brand Management bei Volocopter, auf den Bereich Urban-Air-Mobility (UAM) näher ein und zeigt die Produkte und Geschäftsmodelle von Volocopter auf. Ausserdem skizziert Herr Hinkel erste Anwendungsfälle, Zielgruppen und Herausforderungen sowie die Rolle der Marke und des Marketings bei der Etablierung von Flugtaxis.

Suggested Citation

  • Hinkel, Marcus & Greifenstein, Marvin, 2023. "Flugtaxis - Revolution aus der Luft? Ein Interview mit Marcus Hinkel, das Interview führt Marvin Greifenstein," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 40(4), pages 6-11.
    • Handle: RePEc:zbw:hsgmrs:299823
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