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The Art of Social-Media- Influence - Was es für eine erfolgreiche Kampagne zu berücksichtigen gilt und welche Fauxpas man besser vermeiden sollte

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  • Gasser, Florian

Abstract

Social-Media-Influencer-Marketing ist ganz im Trend der Aufmerksamkeits- ökonomie ein Wachstumsmarkt, der über die Lifestyle-Themen Beauty, Luxury, Fashion, Travel und Food hinweg verläuft. Dieser Beitrag erforscht den Status quo dieses Phänomens und zeigt aktuelle Trends sowie die daraus resultierenden Herausforderungen für Marketers sowie Influencerinnen und Influencer auf.

Suggested Citation

  • Gasser, Florian, 2022. "The Art of Social-Media- Influence - Was es für eine erfolgreiche Kampagne zu berücksichtigen gilt und welche Fauxpas man besser vermeiden sollte," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(4), pages 64-72.
    • Handle: RePEc:zbw:hsgmrs:276200
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