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Zukunftssicherung für die Zeit nach der Krise

Author

Listed:
  • Ackermann, Karl-Friedrich
  • Wehner, Martina

Abstract

Die Studie berichtet zusammenfassend über die Ergebnisse der 9. HR-Expertenbefragung mit der Zeitschrift „Personalwirtschaft“ zum Thema „Employer Branding“. Berichtet wird über die Verbreitung des Employer Branding, die dabei verfolgten Ziele und die Instrumente, mit denen ein erfolgreiches Employer Branding realisiert werden kann. Eng damit verbunden sind ergänzende Fragen nach den Einflussfaktoren und den Gestaltungsmöglichkeiten der Arbeitgebermarke sowie nach den eingesetzten Methoden zur Messung und Überprüfung.

Suggested Citation

  • Ackermann, Karl-Friedrich & Wehner, Martina, 2009. "Zukunftssicherung für die Zeit nach der Krise," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 8, pages 9-11.
    • Handle: RePEc:zbw:espost:48609
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    More about this item

    Keywords

    Employer Branding; Arbeitgebermarke;

    JEL classification:

    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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