"Ist das Marketing am Ende?": Status quo und Perspektiven im Verhältnis von Marketing und Unternehmenskommunikation
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DOI: 10.15459/95451.58
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References listed on IDEAS
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Keywords
Marketing; Content Marketing; Influencer Marketing; Marketingkommunikation; Unternehmenskommunikation; Stakeholder-Kommunikation; Integrierte Kommunikation; Corporate Value; Stakeholder Value; Shared Value;All these keywords.
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