Business management strategies in crisis

In different concepts, the crisis management is treated as a situation of preventing the insolvency or of managing the company in risk situations. The anti-crisis management is a component part of the management, oriented towards the management of the vulnerability of the company, which consists of several stages, among them are: management during the absence of crisis, identification of the crisis and management of the company during the pre-crisis period, management of the company during the crisis period the management itself during the restoration period. Considering that the company needs a post-crisis strategy. The management as a management system under the market conditions ensures the orientation of the company towards meeting the needs of the market, towards the demands of potential consumers, the organization of those types of activities, which are able to bring the enterprise an efficient result, to prevent or liquidate crisis situations in business. Anti-crisis within the company represents an operating system of measures to reform the entire management system with the identification of probable risks, being a vital method under the current conditions. We mention that the crises in the activity of the enterprise are an objective reality, we suppose that they reflect the inconsistency of the development rhythms of the enterprises with the need to change the development trajectory under the influence of the macro cycles. The cause of the financial crisis in companies is characterized by the non-compliance of the financial-economic characteristics with the parameters of the external environment, which in turn leads to the choice of an incorrect strategy, the inadequate organization of the business and as a result, the poor adaptation to the market requirements. It is assumed that the crisis situations are positive and contribute to the formation of the tools to announce the occurrence of the "weak point" and to develop a "new development stage". Therefore, the emergence of crises in the activity of the company is one of the conditions for its progressive growth and its renewal