Competitiveness of the enterprise: the essence and methods of evaluation

This article is devoted to the analysis of existing scientific approaches to the study of the concept of competitiveness. The features and problems of assessing the competitiveness of the enterprise are indicated. An analysis of the theoretical aspects of the competitiveness of enterprises was carried out; the existing approaches to assessing its competitiveness were investigated. The conceptual, systemic, integrated and functional approaches to assessing the competitiveness of an enterprise are considered. Based on a systematic approach, types of competitiveness are identified. The tasks of forming and developing a strategy to increase competitiveness are identified. The factors of creating a strategy to increase competitiveness and the main provisions of competitiveness as a factor of strategic development are identified. Actual problems related to competitiveness were described, various sets of indicators for assessing the level of enterprise competitiveness are described, a special system of methods for assessing competitiveness is considered. Along with theoretical studies of the essence of competition and competitiveness in the economic literature, the problem of a practical assessment of competitiveness is being discussed. The study of competitors and the conditions of competition is required by the enterprise primarily in order to determine what its advantages and disadvantages are compared to competitors, and to draw conclusions for developing its own successful competitive strategy and maintaining competitive advantages. According to the results of the study, it was found that using an integrated approach to assessing the level of enterprise competitiveness allows you to quickly and more objectively get a picture of the situation of the enterprise. In assessing the relevance of the competitiveness problem at the current stage of management, the authors emphasize the need for widespread use of competitiveness tools, as well as the choice of competitive strategies of an enterprise, while the most important task of managing an enterprise’s competitiveness in a market is to ensure that it is possible to achieve the necessary competitive advantages by various means and methods.