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Corporate Reputation’S Place In Measuring Business Performance

Author

Listed:
  • Ioana IRINA

    (Romanian Academy, Iasi Branch, "Gh. Zane" Institute of Economical and Social Researches, Romania)

Abstract

The growing research interest into corporate reputation is explained by its potential to create, maintain and increase financial performance. Favorable corporate reputations are intangible assets that offer a strategic competitive advantage to firms, explaining the relationship between reputation and profits. A new paradigm appeared while considering this dependence: does corporate reputation lead to value creation or does profit come first? Researchers investigated if profit is a cause or an effect of a good reputation, but opinions are different. This paper illustrates how a good reputation can increase a company’s performance by offering an overview of existing studies in the field.

Suggested Citation

  • Ioana IRINA, 2014. "Corporate Reputation’S Place In Measuring Business Performance," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 23(1), pages 99-104.
    • Handle: RePEc:zan:ygzier:v:23:y:2014:i:1:p:99-104
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