Customer-Based Brand Equity – An Innovative Approach
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- Fayez Bassam Shriedeh & Noor Hasmini Abd. Ghani, 2016. "Innovation`s effect on brand equity: Insights from medical tourists," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 6(8), pages 176-184, August.
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Keywords
Brand equity; innovation; marketing perspective; accounting perspective; purchase decision;All these keywords.
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