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Models for ascertaining the religiosity’s effects on the consumer’s behaviour

Author

Listed:
  • Radu Ionel URSANU

    ("Alexandru Ioan Cuza" University of Iasi, Romania, Faculty of Economics and Business Administration)

Abstract

The influence of the religion on the consumer behavior is a subject that is extensively studied. Religion is a significant cultural element which should certainly be investigated, because it represents one of the largest, universal and social institutions, with a powerful influence, which hall-marks in various ways the attitudes of individuals, their values and behaviours, on the personal, and the social, level as well. Our article is an overview of the models that contribute to measuring religiosity on consumer behavior. Based on these patterns we propose our own model

Suggested Citation

  • Radu Ionel URSANU, 2012. "Models for ascertaining the religiosity’s effects on the consumer’s behaviour," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 21(1), pages 17-24.
    • Handle: RePEc:zan:ygzier:v:21:y:2012:i:1:p:17-24
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